
Nestlé Confectionery
Strategic Category Growth & Retailer Expansion
~$50M incremental opportunity

Business Analyst & Brand Strategist
I drive data-led growth and translate consumer insights into strategy for Fortune 500 companies and global brands.
I'm a Business Analyst and Brand Strategist with a proven track record of unlocking multi-million-dollar growth opportunities for Fortune 500 companies.
From working on iconic Nestlé chocolate brands such as KitKat, Coffee Crisp, and Aero, to providing NielsenIQ expertise across Walmart's pharmacy, consumables, and private-brand portfolio, my experience spans both brand and retailer perspectives.
My work sits at the intersection of analytics and commercial decision-making — where data is transformed into clear, actionable strategy that drives measurable business impact.